Android
powers hundreds of millions of mobile devices in more than 190 countries around
the world.
It's the
largest installed base of any mobile platform and growing fast—every day
another million users power up their Android devices for the first time and
start looking for apps, games, and other digital content.
Android
gives you a world-class platform for creating apps and games for Android users
everywhere, as well as an open marketplace for distributing to them instantly.
Open marketplace
for distributing your apps
Google Play is the
premier marketplace for selling and distributing Android apps. When you publish
an app on Google Play, you reach the huge installed base of Android.
As an open
marketplace, Google Play puts you in control of how you sell your products. You
can publish whenever you want, as often as you want, and to the customers you
want. You can distribute broadly to all markets and devices or focus on specific
segments, devices, or ranges of hardware capabilities.
You can monetize in
the way that works best for your business—priced or free, with in-app products
or subscriptions—for highest engagement and revenues. You also have complete
control of the pricing for your apps and in-app products and can set or change
prices in any supported currency at any time.
Beyond growing your
customer base, Google Play helps you build visibility and engagement across
your apps and brand. As your apps rise in popularity, Google Play gives them
higher placement in weekly "top" charts and rankings, and for the
best apps promotional slots in curated collections.
Preinstalled on hundreds of
millions of Android devices around the world, Google Play can be a growth
engine for your business
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