1. Coca-Cola Coca-Cola has a brand value of $77,839 million. This name is considered to be more universally recognized than any other brand in the world. The report states that the company excels at keeping the brand fresh while maintaining a powerful sense of nostalgia that unites generations of Coke lovers and reinforces consumers’ deep connections to the brand. The brand promises fun, freedom, and refreshment. 2. Apple Apple has a brand value of $76,568 million. Products associated with the brand Apple has definitely raised the bar in the technology sector and revolutionized the way we live. The report states that Steve Jobs simplified the complex, democratized technology that was once out of reach, and built a brand so powerful that it forever changed the way consumers think of brands. 3. IBM IBM has a brand value of $75,532 million. This US based technology company is considered as one of the world’s most innovative and sustainable brands. The report sta...
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